How Much Does Online Casino Earn?

Many players, familiar with the world of gambling, ask themselves the question – “How to open an online club” “How much does an online casino earn?”. Below you will find out what difficulties you will have to face and what profit awaits the lucky ones who decide to open their own gambling establishment. For example, Fair go casino au earned $45,000.

Step by step plan

It is worth starting with working out the details and:

• Preparing a business plan;
• Getting a license;
• Choose a suitable software.

Soon you will learn about the three ways how to open a virtual gambling establishment, but first, let us focus on the third point. In order for the site to function properly and bring money, you need to take the choice of gambling games seriously, connect the payment modules, and decide on the platform.

Ways to open a gambling business

Some ways will require a serious financial investment, while others will take a lot of time and effort. Each option has its own pros/cons. Today you will learn what a turnkey casino is and how much it costs to buy a ready-made business. Next, we’ll tell you about the purchase of the franchise and what difficulties you will face if you dare to use a ready-made script for online casinos.

The site is turnkey

If you own a tidy sum of money, it’s best to pay for the creation of the club. It is easier than doing a large amount of work yourself. That’s why there are so many offers on the Internet from different companies. Organizations offer not only to help in the creation of a new brand but are able to provide additional services: advertising promotion, connection to the call center with experienced consultants.

If you want to become a casino owner, prepare approximately $20,000. That’s how much you need to get a team of professionals to create a working gaming platform. The trick is, you’ll only need the money. Once the resource is ready, you can start making money.

Buying a franchise

The second popular method is to open a franchise club. You will be able to use someone else’s promoted name that gamblers know. They will trust you with money because the brand has a great reputation. But there are other advantages:

• The franchisor provides all the software, which has been proven to work more than once;
• you do not have to get a casino license;
• If players have any questions, they will be redirected to the franchisor’s consultants. You will not have to process applications yourself;
• Tremendous time savings. You do not have to reinvent the wheel, just follow a clear plan that works and brings money.
• Can’t wait to buy a franchise already? But do not rush to do it because the method is not suitable for everyone. Here are its weaknesses:
• Under the terms of the contract, you will be making deductions for the use of franchises – 7-15% of net income;
• You will contribute to the development of another’s network rather than own brand;
• In the future, you will not be able to make adjustments in the development of the casino. You will have to stick to the rules and make any changes that the franchisor will require.

If you have not changed your mind about buying a franchise, remember – the higher the profit, the more you will have to pay the franchisor. And also, do not forget that in addition, you have to pay taxes and transfer fees.

The average cost of a franchise is 1,000,000 rubles. But before you decide to buy, study the terms and conditions. Each franchisor has its own list of rules, which will have to be followed.

The script for the site

If you do not plan to spend a tidy sum to open an official online casino, buy the script. This is the easiest and cheapest way to get a ready-made platform, which is then integrated into the site and run the project. But in addition, you need to connect the slots, and payment systems, to attract customers.

To be clear, the script is a crude product that requires fine-tuning. Therefore, you should understand programming or have to pay professionals. But in this case, the cost will be comparable to the acquisition of a ready-made online casino.

Most often, scripted clubs are not very popular because the owners tweak the payoff, connecting not certified software. This affects the fact that players bypass these gambling establishments.

Get a license

If you decide to open your own club, the first thing to do is to get a license. You don’t have to buy a license, but then:

• Don’t expect trust from the players;
• Software manufacturers will refuse to cooperate because their reputation is important to them;
• The site will be constantly blocked, and the regulatory authorities will want to meet with you.

It is best to buy a license in order to obtain the right to legally distribute gambling entertainment.

If you plan to enter serious markets, buy a Curacao or Costa Rican license. However, you can concentrate on Europe and the U.S. to be limited to offshore registration. But there is a huge disadvantage – reputable payment systems are unlikely to agree to cooperate.

The choice of jurisdiction should depend on the goals, market, and financial capabilities. You’ll have to pay $10,000 a year to buy a cheap casino license. If you want to buy a decent license, be prepared to shell out $30,000 annually.

Choose a platform

The stability and longevity of a gambling establishment depend on the platform. It is essentially the foundation on which your business will be based. Therefore, you can buy a platform from recognizable developers, but it is expensive if you trust the product of an unknown company, and there is a high probability that the business will not last long.

When choosing a platform, you must pay attention to the following characteristics:

• stability;
• security of transfers;
• data safety;
• functionality and flexible settings.

And you should also be able to make edits to the program code. This will allow you to add new slots and sections.

Each company has its own list of services. Therefore define in advance the functions of your gambling establishment. If you do not know where to start, analyze the market, look at different sites and make your own, which will be better than the competition.

Plug the slots

Take the choice of gambling games seriously because if you add old or lost popularity slots, players will prefer another resource. It is difficult for a newcomer to understand what slots are in demand. That’s why it’s so important to find a sensible supplier of licensed software.

Official representatives of the developers know exactly what machines will bring the money. If you want to attract the attention of gamblers, add to your platform games from NetEnt, Playtech, Amatic, Microgaming, and Novomatic.

Affiliates 

Casino affiliates can increase your income. The main task is to attract the player, and in return, you will receive a reward. Depending on the conditions, the amount may depend on the loss of the deposit gambler. The trick is that you can place a link to your platform on thematic sites, forums, and blogs.

Remember, advertising that will attract users will make money.

How Casino Owners Make Money

Now you will learn what path the money will take from the gambler to the owner of the gambling establishment:

1. familiarity with the site. Initially, the player learns the platform and plays for free, without registration. If there are no difficulties, he will soon create a profile;
2. replenishing the account. To make a real bet, the user will make a deposit and then choose a game;
3. betting. During the game session, the gambler will make bets, and at the end, will lose or win;
4. Withdrawal. If luck smiles, the user will be able to withdraw the winnings, and the online casino will incur losses. But most gamblers continue to play, hoping to hit the jackpot;
5. calculation of the results. At the end of the portal owner will calculate the profit/losses. Then will pay for advertising, pay employees, and transfer part of the funds to the reserve fund. This is a prerequisite set by the regulator. All that remains, the owner will be able to withdraw to their own account.

Calculating how much online casinos earns is difficult. The indicator depends on the attendance and the percentage of active players. But the easiest way to increase income is to think carefully about the advertising campaign.

Approximate income

The owner spends his own money not only on advertising and software. Expenses can also include:

• 1-10% for using the payment system;
• Salaries to colleagues;
• taxes;
• winnings of users;
• maintenance of the platform.

The exact figure knows only the owner of the casino. But if we rely on statistics and answer the question, how much does an online casino earn? The approximate income of a popular gambling establishment is $500,000-700,000.