The iGaming industry is one of the fastest-growing sectors on the planet. According to Grand View Research, the value of the global market is forecast to hit $153.57 billion by the turn of the next decade. The scene is also predicted to post compound annual growth rates (CAGR) of 11.7% between now and then.
The proliferation of iGaming in the mainstream has been underpinned by the rapid penetration of smartphone and internet use. It’s also been aided by the advent of the so-called ‘freemium’ model, enabling users to engage with titles for play money before playing with their own money upfront.
With the iGaming scene weaving its way into many regionalized and regulated markets across the globe, this industry is certainly one of the most exciting entertainment subsectors to be a part of – both now and over the coming years.
The beauty is that iGaming brands are investing time and money in specializing in all manner of subgenres without becoming jacks of all trades and masters of none. The FanDuel brand is a prime example of this. Established in 2009 and focusing squarely on daily fantasy sports services, it has since widened its net and developed dedicated hubs for online sports betting and online casino gaming. The latter is its newest venture, with the FanDuel Casino promo code being available in five states in the US, including New Jersey, Pennsylvania, and Michigan.
With that in mind, if you’re considering a career in the innovative world of iGaming, let’s consider the most popular avenues to consider:
Customer Support Representatives
One of the biggest aspects of managing an online casino site is that it’s very much a 24/7 operation. With customers playing games day and night, the best iGaming brands are those that invest heavily in their customer support departments. Whether it’s providing on-demand live chat support, answering telephone calls, or responding promptly to email queries, customer support representatives are the lifeblood of any successful iGaming site. They solve problems for customers, turning them into long-time players and loyal brand advocates.
To become a customer support operator, you’ll need a good command of the English language – or whichever language your chosen iGaming company uses. You’ll also need to be proficient in problem-solving, with the ability to solve customer queries quickly and efficiently. You must also adopt the utmost professionalism, abiding by the company’s code of conduct.
Compliance Executives
Compliance is one of the biggest areas for licensed and regulated iGaming operators. Maintaining their compliance and ensuring the highest possible standards of gaming fairness, transparency, and player security is paramount for any reputable iGaming brand. That’s why compliance executives and managers earn their wages.
Compliance staff are required to understand the legislative framework of the markets in which their sites operate. They must ensure compliance with everything from their company’s approach to anti-money laundering (AML), responsible gaming, online and offline marketing campaigns, and the protection and use of customer data. Law qualifications to become a compliance officer are by no means compulsory, but they can come in useful.
Software Developers
iGaming designers and developers come up with the concepts of new slot game themes, complete with well-honed scripts, creatively designed backdrops and bonus features, and product tests, which happen before new releases “go live.” Some of the biggest iGaming software hubs can be found in the UK and Malta. The latter is home to the biggest cluster of iGaming companies in Europe.
Affiliate Managers
Another vital aspect of running a successful iGaming site is developing partnerships with affiliates. In such a fiercely competitive marketplace as iGaming, affiliate managers are needed to build relationships with websites and platforms that attract the right demographic of users and customers. Successful affiliate campaigns help to raise brand awareness and drive customer bases.
Managing affiliates and cultivating new partnerships requires individuals with exceptional communication skills. They need to be comfortable promoting the business they work for and operate daily with a can-do mindset, prepared to promote their brand in any way possible. In some cases, affiliate partnerships will require negotiation to reach a mutually acceptable deal. Therefore, you’ll need a commercial mindset and the confidence to mediate with stakeholders at various levels of a company’s hierarchy.
Copywriters
iGaming copywriters are incredibly important in marketing and explaining new games and releases to encourage player take-up. Some development studios will employ their own in-house copywriters to work with game designers and create on-brand website content and product descriptions ready for release to partnered iGaming sites. With online slots and table games such a competitive market in iGaming, an engaging copywriter that can tap into the themes of games and the psyche of customers is worth its weight in gold.
Additional copywriting tasks in the iGaming industry may include guides, reviews, and “how-to” articles for external sites, which act as outreach to build the profile of a new or growing online casino.
Live Casino Dealers
Live-streamed casino games have to be one of the fastest-growing sub-genres of the iGaming industry right now. Many iGaming operators are investing huge sums in operating their own live casino studios, full of tables broadcast to players online, with games managed in real-time by professionally trained dealers and croupiers. If you have the personality and desire to host live casino games, you may just carve out a niche for yourself as a live casino host.
There are various types of live casino games that exist today. First and foremost, there are the traditional table games like roulette and blackjack. Secondly, there are the “gameshow” style live dealer games, which are often wheel-based and require less skill or strategy to be played. Given the real-time nature of running live dealer games, you’ll need to be able to think on your feet and show rock-solid concentration levels to manage games for several hours a day.
If any of the above avenues into iGaming prick your ears, start searching for these key phrases with your chosen online recruiters. You just might find your calling!
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